Strategy

Strategy:

At LEGOⓇ, 82% of parents believe that our products help contribute to the success of higher education and future careers. The #RebuildYourCreativity campaign is to inform teenagers about how our products can potentially help them create a better future for themselves.

Throughout the duration of this campaign, we plan to measure:

The sales of the LEGOⓇ Classic and LEGOⓇ Architecture sets.
Engagement of our social media platforms using the campaign #RebuildYourCreativity.

Measuring

success:

Central

Idea:

#RebuildYourCreativity with

new foundations.

Strategy

#RebuildYourcreativity