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"LEGO has essentially taken the concrete block, the building block of the world, and made it into the building block of our imagination."
- Ayah Bdeir
Our Manifesto:
At LEGOⓇ, we know we play a large role in kids' lives and as they grow older, they tend to move on from our creative toys. Each brick, opens a new world of possibilities to build endless opportunities.
#RebuildYourcreativity
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